“Promoting Women's Innovation and Creativity in the Market” is the project implemented by Dobredojde Macedonia Welcome Center, with the support of the Slovenian Embassy Skopje/Embassy of the Republic of Slovenia
The project “Promoting Women’s Innovation and Creativity in the Market”, is a series of workshops in several cities in Macedonia, supported by the Embassy of Slovenia, which aims to empower women by developing their craft skills and advancing their product marketing strategies.
This project supports women and youth from disadvantaged backgrounds by reviving traditional crafts and promoting eco-friendly practices. Through workshops, mentoring, and bazaars across eight municipalities, it helps 150 participants gain skills in sustainable production, marketing, and self-employment. By encouraging material reuse and waste reduction, the initiative promotes a circular economy and aims to build a strong network of women artisans contributing to a greener and more inclusive society.
Implemented by “Dobredojde” Macedonia Welcome Centre, with support from the Embassy of Slovenia and the
Slovenian Ministry of Foreign and European Affairs.
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Damjan
Ristovski
Weaving Specialist
& Trainer
The rise of mass-produced cheap textiles and decorative items has devalued handmade crafts.
Still, artisans have bounced back by advertising on social media and focusing on uniqueness and professional quality, putting them a few steps ahead of mass production.
Their creations have their own identity and are highly valued by fashion industry pros.
Macedonian ethno tradition of weaving woolen rugs and clothes is a rich and ancient craft,
deeply embedded in the country's cultural heritage.
These woolen products are functional and culturally significant, used in everyday life and special occasions.
The vibrant colors, achieved through natural dyes, and the durability of the wool make these rugs and garments prized possessions. Festivals and cultural events in Macedonia frequently showcase these traditional crafts,
preserving and celebrating the skill and artistry involved.
Join us for an insightful seminar on Basic Small Business Managing Skills, designed to empower aspiring entrepreneurs and small business owners with the essential tools for success. This seminar will cover key topics such as financial management, marketing strategies, customer relationship building, and effective leadership.
Participants will learn how to create a business plan, manage cash flow,
and utilize digital marketing to reach broader audiences.
The seminar will also provide practical advice on navigating challenges, improving operational efficiency,
and fostering a positive workplace culture.
Through interactive workshops and expert-led sessions,
attendees will gain the knowledge and confidence needed to drive their business forward.
Don't miss this opportunity to enhance your skills and network with like-minded professionals.
CULTURAL HERITAGE
Macedonia has a long tradition of artistic handmade crafts, stretching back as far as civilization here. Archaeological and ethnological collections are full of unique pieces made with refined taste and attention to detail, making handmade crafts a part of the region's heritage. Macedonian women have always been the backbone of textile creativity, which is why this project is so popular among our women & girls.
FINE KNITTING & EMBROIDERING
This craft involves creating intricate, colorful designs inspired by local folklore, nature, and historical symbols.
Each region has its unique style, making the embroidery distinctive.
Artisans meticulously stitch patterns by hand, producing beautiful and functional
items used in traditional clothing and special occasions.
METAL
Pafta is traditional Macedonian jewelry, typically ornate metal clasps or buckles on belts, adorned with intricate designs, filigree, and stones, worn during ceremonies, symbolizing cultural heritage and status.
BEADS
Kjostek of beads is a traditional Macedonian beaded jewelry, typically a decorative belt or sash. It is intricately designed with colorful beads, worn by men & women during cultural ceremonies and festive occasions.
