“By sewing to your own business” - an invitation to free training for women and girls from Skopje and the surrounding area.
🧵🪡 “By sewing to your own business” – an invitation to free training for women and girls from Skopje and the surrounding area.
Discover the entrepreneur in you through cutting and sewing, with an exceptional opportunity to participate in our comprehensive program. Delve into the intricacies of tailoring and sewing, hone your manual dexterity in handicrafts, gain invaluable entrepreneurial skills, and gain the know-how to start your own business.
📌 The call is open to 12 women and girls from Skopje and the surrounding area. This initiative particularly appeals to women from vulnerable backgrounds and different ethnicities. If you have a drive for new knowledge, a desire to advance in the job market, and a commitment to use your talents, this opportunity is for you.
📍Please mark your calendars from August 29th to October 1st, 2024 as we embark on a transformative journey of 10 comprehensive sessions, totaling 40 hours (August 29th, 3, 5, 10, 12, 17, 19, 24, and 26 September and October 1st). The training will be held twice weekly at SKALA School – Djolev and the Arts. The mentor is Modno Studio LE-TE by Katerina Tosheva, a fashion and textile product designer with many years of experience, who will lead the way in cooperation with fashion designer Irina Tosheva.
✂️ Registration by email at dmwc.obuki@gmail.com (short biography and contact phone number) no later than June 9th.
🖍️ Registered candidates will be called for an interview on June 12th.
🧿 The initiative “By sewing to your own business” is part of the “Platform for female family entrepreneurship” project implemented by Dobredojde Macedonia Welcome Center, with the support of the Slovenian Embassy Skopje/Embassy of the Republic of Slovenia.
Mentorship and Achievement in
"By Sewing to Your Own Business"
Under the mentorship of Katerina Tosheva, a fashion and textile product designer, and with the assistance of pattern designer Andrijana Pavlovski, the "By Sewing to Your Own Business" project has made significant strides. During the workshop, we dedicated our efforts to training eleven women of different ages, including those from vulnerable categories.
These women successfully mastered everything from the basic cut of a skirt to more advanced design and modeling techniques. After acquiring skills in tailoring, they progressed to learning various sewing techniques. The results exceeded our expectations, with the participants creating skirts of exceptional quality and design, worthy of runway presentation.
Everyone involved worked with immense dedication and enthusiasm. The success of this project has inspired several women to start their own businesses, highlighting the transformative power of skill development and mentorship.
October update on the sewing progress...
Smiling faces and hands full of work, the sewing and tailoring workshops are progressing smoothly in a friendly and educational atmosphere. Under the mentorship of Katerina Tosehva and her assistant, 12 girls and women are learning the craft of sewing and preparing for a significant challenge in their future careers. Their fashion pieces will be part of the fashion show during Fashion Week on October 25th.
With custom-made fashion designs and materials already procured, fashion designer Irina is preparing the fashion show, which will culminate our project activity in the field of women's entrepreneurship, now supported for the second year by the Slovenian Embassy.
Last steps until the Big Event...
The last workshop entitled "By sewing to your own business", led by mentor Katerina Tosehva and her assistant Andrijana Pavlovski, was successfully held. 12 women and girls participated in the workshop, who through this project acquired practical skills in cutting and sewing petticoats. The designs and materials for the workshop were carefully prepared by renowned fashion designer Irina Tosheva. The event was filled with excitement, satisfaction, and a little trepidation about the challenges ahead.
The next big step for the participants is the fashion show, which will take place on October 25th as part of the Fashion Weekend. Then we will have the opportunity to see their creations, as well as the potential for further improvement
Fashion Show "In the Rhythm of Macedonian Crafts and Creations" Showcases the Fusion of Tradition
and Innovation
As part of Fashion Weekend Skopje, the spectacular fashion show "In the Rhythm of Macedonian Crafts and Creations" celebrated the rich tapestry of Macedonian tradition, craftsmanship, and cultural heritage. This remarkable event highlighted the creative journey of 60 talented women and girls from Bitola, Skopje, Kumanovo, and Strumica, who showcased their handmade designs, blending timeless techniques with contemporary aesthetics.
Guided by the mentorship of renowned fashion designer Irina Tosheva and supported by local experts, the participants honed their skills in sewing, knitting, embroidery, and weaving. Their stunning creations reflect not only their technical expertise but also the vibrant spirit of Macedonian folklore.
Adding prestige to the event, the models—prominent figures from the diplomatic, cultural, and social spheres of Macedonia—graced the runway, bringing these unique pieces to life. The show stood as a powerful tribute to the importance of preserving traditional crafts while empowering women to innovate and excel in the modern fashion industry.
This harmonious blend of tradition and contemporary design left an indelible mark on the audience, reinforcing the value of cultural heritage in shaping a sustainable and creative future.
Empowering Growth: Highlights from the Training on Brand Management and Marketing Strategy for Small Businesses
On November 11, 2024, we hosted an engaging and insightful training session titled "Brand Management and Marketing Strategy for Small Businesses." The event brought together aspiring entrepreneurs to learn from leading experts and success stories, fostering inspiration and actionable knowledge.
Irina Toseva , a celebrated fashion designer, shared invaluable insights from her extensive career, offering practical advice on building and sustaining a successful brand. Her session resonated deeply with attendees, emphasizing the importance of authenticity and innovation in business growth.
Equally impactful was Sofija Janeva , who provided a modern perspective on harnessing the power of influencer collaboration and effective strategies for brand building in the digital age. Her expertise highlighted how small businesses can amplify their reach and credibility through thoughtful partnerships.
The training was more than an educational event - it was a platform for connection, growth, and empowerment, equipping attendees with the tools and inspiration to elevate their businesses to new heights.
A special moment of the day was the inspiring presentation by Katerina, a participant in last year’s sewing training. She showcased her entrepreneurial journey with her new business, @makarche, a shining example of turning skills into a thriving venture. Her story served as a source of motivation, illustrating the tangible outcomes of continuous learning and dedication.
Sewing to Your Own Business – Celebrating the Success of Our Participants
📍 We are proud to share inspiring testimonials from some of the talented women who participated in the "Sewing to Your Own Business" workshops. These participants showcased their unique models and products during the fashion show and bazaar "In the Rhythm of Macedonian Crafts and Creations."
🌟 Through this initiative, the participants gained invaluable knowledge on becoming competitive in the labor market, achieving self-employment, and developing sustainable businesses. Their success marks a significant milestone in supporting female entrepreneurship, proudly achieved with the support of the Slovenian Embassy Skopje/Embassy of the Republic of Slovenia.
🎉☘️ Congratulations to these amazing women! We wish you continued success in your entrepreneurial journeys and firmly believe this is just the beginning of your incredible achievements.
🌟 A heartfelt thank you to everyone who contributed to the success of this initiative. Together, we are empowering women and celebrating the rich traditions of Macedonian crafts.
Educational Training: "Brand Management and Marketing Strategy for Small Businesses"
The "Brand Management and Marketing Strategy for Small Businesses" training, led by B.Sc. economist Sofia Janeva, offers a comprehensive approach to leveraging social media platforms for business growth. With a focus on practical and actionable strategies, this seminar is tailored to equip participants with the tools and knowledge necessary to thrive in today’s competitive market.
Key Objectives:
📌 Empower participants to optimize their presence on social media platforms.
📌 Provide insights into creating and implementing effective marketing strategies to drive product sales.
📌 Enhance understanding of branding principles and their application to small businesses.
What Participants Will Learn:
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Social Media Optimization: Practical steps to enhance visibility and engagement, from profile setup to content planning.
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Brand Building Techniques: Strategies to create a unique brand identity that resonates with target audiences.
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Marketing Strategy Development: How to design campaigns that align with business goals and market trends.
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Analytics and Measurement: Using data to track progress and refine strategies for better outcomes.
Supported by:
The seminar is proudly backed by the Slovenian Embassy Skopje/Embassy of the Republic of Slovenia and implemented through the Dobredojde Macedonia Welcome Center.
This training is a unique opportunity for small business owners to gain actionable insights and practical advice tailored to their specific needs. By the end of the seminar, participants will be better equipped to navigate the digital marketing landscape and achieve measurable growth.
#SmallBusinessEducation #SocialMediaMarketing #BrandManagement #Entrepreneurship #SlovenianEmbassySupport.
